Refresh the Story: Why, OKRs & KPIs
Align leadership on the updated why, then translate it into a small set of objectives and measurable results everyone understands.
Refined why/positioning, 2–3 OKRs with KPI definitions, owners and review rhythm.
Customer Journey & Channels
From first touch to renewal: fix friction, fill gaps, and align website, CRM, email, socials and sales tools to the journey.
Journey map with prioritized fixes, channel plan, and an execution playbook.
Brand System & Governance
Flexible identity, reusable assets and simple guardrails so global teams ship on-brand, on-time, at quality.
Guidelines 2.0 plus starter component library / asset kit.
Content & Campaigns: Strategy, Management & Production
From strategy to publishing: define the narratives, manage an always-on calendar with targeted spikes, and produce the on-brand assets to match.
Content strategy, quarterly calendar, campaign briefs, asset production plan and performance loops.
